Chapter 7 Business Marketing

   Nike uses business to business electronic commerce to gain recognition and expand the company. Nike has more than one website and uses other websites to advetise, sell and inform people about their products. Nike have websites such as niketown.com, nikeid.com, or nike.com in which customers can buy, customize and learn about nike and its products. Nike uses websites such as facebook, twitter, skype etc to advertise their products and make their products known by using popular websites that alot of people use. The website nike.com is known world wide.
             Nike joint ventures with a few companys like apple, livestrong and even phillips. Nike and apple joint ventures to create the nike+ipod which is a pedametor or athlethes. Nike joint venture with phillips  to develop audio sports products. Nike sells their products through other companys like footlocker, modells, flightclub, champs, jimmy jazz, dr jays and alot o other small businesses. This helps Nike gain recognizition and sell more products because some o the stores are located world wide.

Chapter 8 Segmenting and Targeting Markets

Nike falls under the niche marketing. Nike products are made for men and women, athletes, all races and targets teenagers up to people in their mid thirtys. Nike offers consumers "comort, reliability, style and performance. One of Niche marketers goal is to understand their consumers needs good enough that consumers are willing to spend extra money or the quality and service that Nike is giving them. Nike segmenting market target athletes around the world, Nike uses top athletes and sport teams to promote their products. Nike uses many stategies to reach out to their target market. Nike developed flagships stores and was the irst company to do so and it became a sucess.

Nike "Give the Gift of Sport"

 For the Holidays Nike is giving people top gift ideas from Nike.  People can shop for they top gifts by price range, sport, gender and they can even customize their gift.

This is what Nike has on their Website:

SHOP TOP GIFTS FOR

• Men
• Women
• Boys
• Girls

CUSTOM BUILD GIFTS FOR

• Men
• Women
• Boys
• Girls

SHOP BY PRICE

• Under $75
• Under $50
• Under $25
• Gift Cards
• MORE
• Over $100

SHOP BY SPORT

• Running
• Sportswear
• Basketball
• Jordan

Chapter 11 Developing and Managing new Products

    Nike and apple united and came up with a new product that falls under the category of additions to existing product lines and improvements or revisions of existing products. This new product is called the nike + ipod sensor. This product is like having your own "personal trainer" All you need is an ipod nano and ipod touch and iphone or a pair of Nike sport sneakers. Inside the Nike shoe  there is a pocket inside the insoles in which you can put the sensor.  The ipods and iphones already comes with a build in sensor so you will have the nike + ipod support so will not need to buy the sensor. With this build in your ipods, iphones or stored in you nike shoes as you run or walk this will tell you the time, distance, pace and calories burned and while doing your work out your ipod will give you feed back.With the nike + ipod you can set your goal for your work out. you can set the time, distance, and calories you want to burn. After you set this up you can choose a playlist you want to listen to or choose nike created sports music which gives you a list of music to motivate your work out. If you want when you finish your work out your ipod or iphone will wirelessly send your work out data to nikeplus.com When you go on the website you can see your accomplishements and complted runs you can even share it with runners around the world. This sensor is also good because you can connect your ipod to a nike+ ipod compatible cardio machine at the gym and track your work out progress. If you dont have an ipod or iphone you can buy the nike+ipod sensor at the apple store for 19 dollars.
           The reason that this new product falls under the category of additions to an existing product and improvements and revision of existing products. The nike+ipod sensor is an addition and improvement of a product called the pedometer which can also tell you the distance and the calories you walked. Nike+ipod sensor is an improved pedometer because it has more features you can listen to your music while working out and if you buy the the sensor for your there is no need to carry anything around when you are exersing. The nike+ipod also compatible with cardio machines at the gym.
      Nike uses brainstorming to know what poducts their consumers are interested in. When brainstorming Nike comes up with new ideas for their products. As consumers we are helping Nike with their ideas because of the nike poducts that most of us buy which shows Nike what we are mostly interested in. The feed back we give Nike in their websites also helps them out brainstorming new ideas.

Chapter 16 Intergrated Communications

        There are many ways that Nike communicate with consumers. Nike has interpersonal communication in which retailers sales persons and rep communicate about nikes product to consumers face to face. Nikes mass communication is communicating with consumers in tv commercials, newspapers, the internet and billboards etc. Nike uses the AIDA concept by training and informing the salespersons about their products and how to approach and talk to their consumers. Nike try to get their consumers attention by creating advertisement and get people to buy their products. In most of the advertisment Nike will have a famous athelete to show and describe how their product will bebefit their customers. For example in their recent commercial nike has Lebron James dunking and dribbling the ball quckly and making impressive moves and the whole time he is doing this the camera is focusing on his nike shoes. Nike has embraced in intergrated marketing. Nikes approach is sponsoring events like the superbowl ans sports players like Michael Jordan, Lebron James and tiger Woods. in this commercial Nikes message is that Nike shoes can enhace and increase athletes performance. In the video below there is a commercial of Lebron James giving his girlfriend a pair of Nikes she is saying that is the best gift ever and that he really loves her for buying Nikes. The message in this commercial is that Nike shoes is the best gift to give somebody. In the picture below Lebron James is holding a Nike shoe he is wearing a nike jacket and a nike shirt under that. He is advertisng Nike and Nike even have a style of shoes that is name after Lebron James. They got another style named after Michael jordan and even Carmelo.

http://www.youtube.com/watch?v=ixznrDN1LZI

Chapter 10 Product Concepts

           Product is "everything both favorable and unfavorable that a person receives in an exchange." One of Nike's product is sneakers. Their product line is sneakers for different sports like running, football,basketball, soccer and golf. The name brand Nike is a reconizable World Wide. Nike is a Global Brand. The brand mark is the check symbol. With Nikes "great depth product line" consumes have many different types of selections of sneakers to choose from that nike has to offer. Nike sneakers is a shopping product that falls in the category of heterogeneous. Usually when a consumer goes shopping for heterogeneous products is hard for them to compare the products because the prices the qualitys and the features varies. Consumers are thinking about the best product and name brand for them. When it comes to sports sneakers Nike is the number name brand in which consumers know and choose from.

Chapter 18 Sales and Promotion and Personal Selling

        Nike has other ways to motivate consumers to purchase their products besides using advertising, public relations and personal selling. Nike trade sales promotions is target to retail stores like footlocker. For consumers nike offers coupons to keep them coming back. Nike offers coupons online, i am offered coupons atleast once a month by Nike is get 25 dollars off your purchase of 100 dollars or more. They also offer promo codes in which you can find on the internet.
      Nike has a few websites in which a person can purchase their products. Some websites are nikeid.com or niketown.com. In nikeid.com a person can customize their own sneakers the style and color that they want it. The company Nike always send a representative or someone to the retail stores where they sell they products to update them on the information or the sales representatives learn about the product before approaching a costumer by the internet.

Advertising and Public Relations

         There are many ways in which Nike advertise weather is commercials, ads, bilboards, the internet etc.Nike makes commercials and ads which has a famous person or athlete advertising their product. For example Michael Jordan, Tiger Woods , Lebron James etc. Nike advertising campaign slogan alone increased Nikes recognizition world wide. Nike slogan "Just Do It"is one of the most popular and known slogan world wide. Brand management is one of Nike's strenghts. Nike consumers are willin to pay more for the brand than any other qualities the footwear has to offer. Nike was able to expand its company with the "Just Do It" campaign. "It's share in the footwear business went from 18 percent to 43 percent.Nike spends millions of dollars in advertising a year. Nike institutional advertising does not focus on promoting their product but enchansing the companys image by "empowering the consumers" and building a positive relationship with the public.
            Nike has emplemented campaigns that combines public relations, marketing and advertising. In this link http://www.nytimes.com/2010/11/11/giving/11VIDEO.html there is a copy of the New York Times that was published in November of last year.Nike made a campaign stating the accomplishements of females athletes that publized benefits of sports for women and girls that was called the " If you Let me play campaign." To show its commitment Nike gave $425,000 for females to be able to get grants and sports equipment.(Howard) Nike has also helped the other foundation like Armstrong foundation, Live strong to fight cancer. Consumer helped these organization by buying the Nike Livestong appearels and footwear which was away for the company to advertise and help the organization.
           For Nike consumer if they been to the Nike stores sometimes they will ask you for your email or adress to send you coupons or exclusive offers. This is away Nike has consumers coming back to purchase their products.

Chapter 15 Retailing

Today i visited Nike town in Manhattan located on 6 East 57th street.When i walked in a representative named Michael asked if i needed help. I asked him what new sneakers did Nike released and he showed the the air force one Duck boot that were released yesterday on the 8th. I told him i was not interested in buying boots so he showed me the nike total air foamposite that came out last week and try to sell it to me by telling me that everyone is buying them. I asked him questions like where do the nike shoes get ship from and about their gross margin he did not know the answer for any of these questions. I just thanked him for his time and left It was a nice experience going to this nike store because i will usually go to footlocker were they sell different brands of shoes and a small variety to choose from.. Nike town has all nike shoes and different varieties and style to choose from. I look foward to visiting this store again.

Chapter 6 Consumer Decision Making

Nike offers many products in which consumers can chose from. On average every man, woman and child buys four pairs of shoes every year. The United States is the world largest importer in footwear. Nike sales 46% of footwear to consumers in the United States. Consumers decision weather to buy the shoes is the comfort, features of the shoe, cost, brand and durability. For most consumers Nike is  stylish, has good quality and is comfortable. Nike is a favorite brand because of its fashion status and colors. 93%of consumers that buy Nike are satisfy with the comfort of the shoes. 100% of Nike consumers are satisfied with the appearance of the footwear, 93% of consumers are satisfy with the durability of the footwear and 57% of Nike consumers are satisfied with the footwear prices. Nike has 98% of recognition world wide. Nike has many information sources that can help consumers search for the information they need or want. Consumers get their information  about Nike from the internet, sales people, friends, advertisements, magazines, relatives, consumer reports, co-workers, neighbors, mail brochures newspapers etc. This also help the company get the recognizition it needs.

Chapter 5 Developing a Global Vision

Global vision is "recognizing and reacting to international marketing opportunities, using effective global marketing strategies and being aware of threats from foreign competitors in all markets." The company Nike is a very famous and succesful business but they are not a monopoly industry so they still have threats and competitors like Reebok and Adidas. For a long time Nike was able to manage those threats by having long term strategies that helps them focus on their global vision. Their long term strategy consist of "innovation, callaboration, transparency and advocacy.The company increased their focus on sustainable business and innovation which will integrate across Nike business strategy. Nike has its weakness, threats but it also has it opportunities and advantages. By keeping a sustainable economy Nike is trying to do more by using less and making better use of the resources.Nike has plenty of ideas and goals to help them to be the top athletic shoes company and help their business grow and stay on top.Thinking to the future Nike’s products sales increase at all due to their efforts in producing more environmentally friendly.Sustainability is a big thing these days and it will attract more customers.

Chapter 4 The External Marketing Enviroment

As a global sports brand and company Nike target audience is everyone world wide. Nike offers different type of shoes that can appeal to anyone. Nike makes shoes basically for everyone that wears sneakers. Nike makes shoes for football, basketball, runners, skateboarders all sports players and just regular walking sneakers. According to the president and the CEO of Nike Mark Parker "The ability to connect with consumers is the single and most important competitive advantage in our industry today.Nobody does this better than Nike."Nike always come out with different ads or techniques to appeal to different types of people. Last month Nike made a commercial with highschool students playing basketball and Michael Jordan is on the side of the court smiling. In 2004 Nike appealed to more than 26% of Euopeans by joining with MSN. Nike just came out with a pair of burgundy shoes that are patent leather and shiny these sneakers appealed to young girls.Nike also makes shoes that even the elderly wears because of the comfortable material.Nike appeal to different age group, generations, and locations. Nike came up with new strategies for long term growth world wide and are planning to open 250 to 300 stores. Nike is planning to expand and direct to its consumers in geographies like North America, Western Europe and Japan.

Ethics and Social responsibilities

On October 17, 1996 CBS news interviewed people that worked for nike in Vietnam and talked about Nike's unethical treatment and behavior towards their workers. According to CBS news they had two cases in the late 1900s. The CBS newsreporters airedinterviews that they had with nike workers. These people stated that they were getting paid below the legal minimum wage, female workers were being sexually abused, workers were being physically abused, they were getting paid 20 cents an hour. A group called the Vitnamese Labor Watchers did a reaserch also on the way nike workers were being treated in Vietnam. These people stated that Nike also paid their workers minum wage, they had child labor, they did not provide a safe working envioroment young children were being sexually abused and workers in Vietnam were being treated differently in the United States.They also stated that the sweatshop in vietnam and other asian countries was confirmed by the New York Times, Us today and the wall street journal about the workers treatment. According to Nike spokersman reporters are writing about factories that they never visited. In this video it shows a nike sweat shop in Vietnam. http://www.youtube.com/watch?v=e9ZktmrGGMU.

Strategic Planning or Competative advantage

The company Nike had a competition which is Rebook. Reebok takes up a higher percentage of consumers which are females than nike does. Even though Nike is on top Reebok can still be a threat. What Nike can do is hire females of different age groups that can come up with new ideas of women sneakers. Like Nike, Rebook is involved in the design and marketing of both athletic and non athletic footwear. Nike has two types of directors the managment directors and the independent directors. These directors brings a huge contribution to the company but they are from ages 49 to 79 the problem with that is that theere is not no younger members that can bring new prespectives and fresh ideas to the company. So what Nike can do is hire younger people. Nike company has plenty of strategies that they use but can be improved. The company Nike "utilizes innovation " to produce top products and the have programs that show their appreciation to anybody that contribute to the company like consumers, employers, team mates and everybody who provide services.To continue to keep their company on top Nike has new marketing strategies and products offering. For example they are selling their products online and give consumers to choose the color and design they want. what they can do instead of letting consumers choose from a vary of selection they can let consumers design their own have them made and ship to them. also in order to stay on top the can offer fair prices on their products a little less than what they competitors are asking for.

Overviewof Marketing

The company i will be following this semester is Nike and the product i will researching about is their shoes. Nike is an area served world wide. The company sells clothing, apparels, sports equipment and shoes. Nike was founded in  January 1964 by Philip Knight. Nike sales orientation is hiring famous people and athletes to advertise their products. The company makes shoes that will benefit their customers. For example Nike sells cleats for football and baseball players it produces jordan sneakers which are considered basketball sneakers, it also makes shoes that are made for running, shoes for skateborders and even regular shoes. These shoes come in diffent colors and designs.