Chapter 16 Intergrated Communications

        There are many ways that Nike communicate with consumers. Nike has interpersonal communication in which retailers sales persons and rep communicate about nikes product to consumers face to face. Nikes mass communication is communicating with consumers in tv commercials, newspapers, the internet and billboards etc. Nike uses the AIDA concept by training and informing the salespersons about their products and how to approach and talk to their consumers. Nike try to get their consumers attention by creating advertisement and get people to buy their products. In most of the advertisment Nike will have a famous athelete to show and describe how their product will bebefit their customers. For example in their recent commercial nike has Lebron James dunking and dribbling the ball quckly and making impressive moves and the whole time he is doing this the camera is focusing on his nike shoes. Nike has embraced in intergrated marketing. Nikes approach is sponsoring events like the superbowl ans sports players like Michael Jordan, Lebron James and tiger Woods. in this commercial Nikes message is that Nike shoes can enhace and increase athletes performance. In the video below there is a commercial of Lebron James giving his girlfriend a pair of Nikes she is saying that is the best gift ever and that he really loves her for buying Nikes. The message in this commercial is that Nike shoes is the best gift to give somebody. In the picture below Lebron James is holding a Nike shoe he is wearing a nike jacket and a nike shirt under that. He is advertisng Nike and Nike even have a style of shoes that is name after Lebron James. They got another style named after Michael jordan and even Carmelo.

http://www.youtube.com/watch?v=ixznrDN1LZI