Chapter 8 Segmenting and Targeting Markets

Nike falls under the niche marketing. Nike products are made for men and women, athletes, all races and targets teenagers up to people in their mid thirtys. Nike offers consumers "comort, reliability, style and performance. One of Niche marketers goal is to understand their consumers needs good enough that consumers are willing to spend extra money or the quality and service that Nike is giving them. Nike segmenting market target athletes around the world, Nike uses top athletes and sport teams to promote their products. Nike uses many stategies to reach out to their target market. Nike developed flagships stores and was the irst company to do so and it became a sucess.