Chapter 10 Product Concepts

           Product is "everything both favorable and unfavorable that a person receives in an exchange." One of Nike's product is sneakers. Their product line is sneakers for different sports like running, football,basketball, soccer and golf. The name brand Nike is a reconizable World Wide. Nike is a Global Brand. The brand mark is the check symbol. With Nikes "great depth product line" consumes have many different types of selections of sneakers to choose from that nike has to offer. Nike sneakers is a shopping product that falls in the category of heterogeneous. Usually when a consumer goes shopping for heterogeneous products is hard for them to compare the products because the prices the qualitys and the features varies. Consumers are thinking about the best product and name brand for them. When it comes to sports sneakers Nike is the number name brand in which consumers know and choose from.