Chapter 4 The External Marketing Enviroment

As a global sports brand and company Nike target audience is everyone world wide. Nike offers different type of shoes that can appeal to anyone. Nike makes shoes basically for everyone that wears sneakers. Nike makes shoes for football, basketball, runners, skateboarders all sports players and just regular walking sneakers. According to the president and the CEO of Nike Mark Parker "The ability to connect with consumers is the single and most important competitive advantage in our industry today.Nobody does this better than Nike."Nike always come out with different ads or techniques to appeal to different types of people. Last month Nike made a commercial with highschool students playing basketball and Michael Jordan is on the side of the court smiling. In 2004 Nike appealed to more than 26% of Euopeans by joining with MSN. Nike just came out with a pair of burgundy shoes that are patent leather and shiny these sneakers appealed to young girls.Nike also makes shoes that even the elderly wears because of the comfortable material.Nike appeal to different age group, generations, and locations. Nike came up with new strategies for long term growth world wide and are planning to open 250 to 300 stores. Nike is planning to expand and direct to its consumers in geographies like North America, Western Europe and Japan.