Chapter 7 Business Marketing

   Nike uses business to business electronic commerce to gain recognition and expand the company. Nike has more than one website and uses other websites to advetise, sell and inform people about their products. Nike have websites such as niketown.com, nikeid.com, or nike.com in which customers can buy, customize and learn about nike and its products. Nike uses websites such as facebook, twitter, skype etc to advertise their products and make their products known by using popular websites that alot of people use. The website nike.com is known world wide.
             Nike joint ventures with a few companys like apple, livestrong and even phillips. Nike and apple joint ventures to create the nike+ipod which is a pedametor or athlethes. Nike joint venture with phillips  to develop audio sports products. Nike sells their products through other companys like footlocker, modells, flightclub, champs, jimmy jazz, dr jays and alot o other small businesses. This helps Nike gain recognizition and sell more products because some o the stores are located world wide.