Overviewof Marketing

The company i will be following this semester is Nike and the product i will researching about is their shoes. Nike is an area served world wide. The company sells clothing, apparels, sports equipment and shoes. Nike was founded in  January 1964 by Philip Knight. Nike sales orientation is hiring famous people and athletes to advertise their products. The company makes shoes that will benefit their customers. For example Nike sells cleats for football and baseball players it produces jordan sneakers which are considered basketball sneakers, it also makes shoes that are made for running, shoes for skateborders and even regular shoes. These shoes come in diffent colors and designs.