Chapter 5 Developing a Global Vision

Global vision is "recognizing and reacting to international marketing opportunities, using effective global marketing strategies and being aware of threats from foreign competitors in all markets." The company Nike is a very famous and succesful business but they are not a monopoly industry so they still have threats and competitors like Reebok and Adidas. For a long time Nike was able to manage those threats by having long term strategies that helps them focus on their global vision. Their long term strategy consist of "innovation, callaboration, transparency and advocacy.The company increased their focus on sustainable business and innovation which will integrate across Nike business strategy. Nike has its weakness, threats but it also has it opportunities and advantages. By keeping a sustainable economy Nike is trying to do more by using less and making better use of the resources.Nike has plenty of ideas and goals to help them to be the top athletic shoes company and help their business grow and stay on top.Thinking to the future Nike’s products sales increase at all due to their efforts in producing more environmentally friendly.Sustainability is a big thing these days and it will attract more customers.