Sunday, October 23, 2011

Chapter 18 Sales and Promotion and Personal Selling

        Nike has other ways to motivate consumers to purchase their products besides using advertising, public relations and personal selling. Nike trade sales promotions is target to retail stores like footlocker. For consumers nike offers coupons to keep them coming back. Nike offers coupons online, i am offered coupons atleast once a month by Nike is get 25 dollars off your purchase of 100 dollars or more. They also offer promo codes in which you can find on the internet.
      Nike has a few websites in which a person can purchase their products. Some websites are nikeid.com or niketown.com. In nikeid.com a person can customize their own sneakers the style and color that they want it. The company Nike always send a representative or someone to the retail stores where they sell they products to update them on the information or the sales representatives learn about the product before approaching a costumer by the internet.

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