Chapter 6 Consumer Decision Making

Nike offers many products in which consumers can chose from. On average every man, woman and child buys four pairs of shoes every year. The United States is the world largest importer in footwear. Nike sales 46% of footwear to consumers in the United States. Consumers decision weather to buy the shoes is the comfort, features of the shoe, cost, brand and durability. For most consumers Nike is  stylish, has good quality and is comfortable. Nike is a favorite brand because of its fashion status and colors. 93%of consumers that buy Nike are satisfy with the comfort of the shoes. 100% of Nike consumers are satisfied with the appearance of the footwear, 93% of consumers are satisfy with the durability of the footwear and 57% of Nike consumers are satisfied with the footwear prices. Nike has 98% of recognition world wide. Nike has many information sources that can help consumers search for the information they need or want. Consumers get their information  about Nike from the internet, sales people, friends, advertisements, magazines, relatives, consumer reports, co-workers, neighbors, mail brochures newspapers etc. This also help the company get the recognizition it needs.