Chapter 7 Business Marketing

   Nike uses business to business electronic commerce to gain recognition and expand the company. Nike has more than one website and uses other websites to advetise, sell and inform people about their products. Nike have websites such as niketown.com, nikeid.com, or nike.com in which customers can buy, customize and learn about nike and its products. Nike uses websites such as facebook, twitter, skype etc to advertise their products and make their products known by using popular websites that alot of people use. The website nike.com is known world wide.
             Nike joint ventures with a few companys like apple, livestrong and even phillips. Nike and apple joint ventures to create the nike+ipod which is a pedametor or athlethes. Nike joint venture with phillips  to develop audio sports products. Nike sells their products through other companys like footlocker, modells, flightclub, champs, jimmy jazz, dr jays and alot o other small businesses. This helps Nike gain recognizition and sell more products because some o the stores are located world wide.

Chapter 8 Segmenting and Targeting Markets

Nike falls under the niche marketing. Nike products are made for men and women, athletes, all races and targets teenagers up to people in their mid thirtys. Nike offers consumers "comort, reliability, style and performance. One of Niche marketers goal is to understand their consumers needs good enough that consumers are willing to spend extra money or the quality and service that Nike is giving them. Nike segmenting market target athletes around the world, Nike uses top athletes and sport teams to promote their products. Nike uses many stategies to reach out to their target market. Nike developed flagships stores and was the irst company to do so and it became a sucess.

Nike "Give the Gift of Sport"

 For the Holidays Nike is giving people top gift ideas from Nike.  People can shop for they top gifts by price range, sport, gender and they can even customize their gift.

This is what Nike has on their Website:

SHOP TOP GIFTS FOR

• Men
• Women
• Boys
• Girls

CUSTOM BUILD GIFTS FOR

• Men
• Women
• Boys
• Girls

SHOP BY PRICE

• Under $75
• Under $50
• Under $25
• Gift Cards
• MORE
• Over $100

SHOP BY SPORT

• Running
• Sportswear
• Basketball
• Jordan

Chapter 11 Developing and Managing new Products

    Nike and apple united and came up with a new product that falls under the category of additions to existing product lines and improvements or revisions of existing products. This new product is called the nike + ipod sensor. This product is like having your own "personal trainer" All you need is an ipod nano and ipod touch and iphone or a pair of Nike sport sneakers. Inside the Nike shoe  there is a pocket inside the insoles in which you can put the sensor.  The ipods and iphones already comes with a build in sensor so you will have the nike + ipod support so will not need to buy the sensor. With this build in your ipods, iphones or stored in you nike shoes as you run or walk this will tell you the time, distance, pace and calories burned and while doing your work out your ipod will give you feed back.With the nike + ipod you can set your goal for your work out. you can set the time, distance, and calories you want to burn. After you set this up you can choose a playlist you want to listen to or choose nike created sports music which gives you a list of music to motivate your work out. If you want when you finish your work out your ipod or iphone will wirelessly send your work out data to nikeplus.com When you go on the website you can see your accomplishements and complted runs you can even share it with runners around the world. This sensor is also good because you can connect your ipod to a nike+ ipod compatible cardio machine at the gym and track your work out progress. If you dont have an ipod or iphone you can buy the nike+ipod sensor at the apple store for 19 dollars.
           The reason that this new product falls under the category of additions to an existing product and improvements and revision of existing products. The nike+ipod sensor is an addition and improvement of a product called the pedometer which can also tell you the distance and the calories you walked. Nike+ipod sensor is an improved pedometer because it has more features you can listen to your music while working out and if you buy the the sensor for your there is no need to carry anything around when you are exersing. The nike+ipod also compatible with cardio machines at the gym.
      Nike uses brainstorming to know what poducts their consumers are interested in. When brainstorming Nike comes up with new ideas for their products. As consumers we are helping Nike with their ideas because of the nike poducts that most of us buy which shows Nike what we are mostly interested in. The feed back we give Nike in their websites also helps them out brainstorming new ideas.

Chapter 16 Intergrated Communications

        There are many ways that Nike communicate with consumers. Nike has interpersonal communication in which retailers sales persons and rep communicate about nikes product to consumers face to face. Nikes mass communication is communicating with consumers in tv commercials, newspapers, the internet and billboards etc. Nike uses the AIDA concept by training and informing the salespersons about their products and how to approach and talk to their consumers. Nike try to get their consumers attention by creating advertisement and get people to buy their products. In most of the advertisment Nike will have a famous athelete to show and describe how their product will bebefit their customers. For example in their recent commercial nike has Lebron James dunking and dribbling the ball quckly and making impressive moves and the whole time he is doing this the camera is focusing on his nike shoes. Nike has embraced in intergrated marketing. Nikes approach is sponsoring events like the superbowl ans sports players like Michael Jordan, Lebron James and tiger Woods. in this commercial Nikes message is that Nike shoes can enhace and increase athletes performance. In the video below there is a commercial of Lebron James giving his girlfriend a pair of Nikes she is saying that is the best gift ever and that he really loves her for buying Nikes. The message in this commercial is that Nike shoes is the best gift to give somebody. In the picture below Lebron James is holding a Nike shoe he is wearing a nike jacket and a nike shirt under that. He is advertisng Nike and Nike even have a style of shoes that is name after Lebron James. They got another style named after Michael jordan and even Carmelo.

http://www.youtube.com/watch?v=ixznrDN1LZI