Chapter 10 Product Concepts

           Product is "everything both favorable and unfavorable that a person receives in an exchange." One of Nike's product is sneakers. Their product line is sneakers for different sports like running, football,basketball, soccer and golf. The name brand Nike is a reconizable World Wide. Nike is a Global Brand. The brand mark is the check symbol. With Nikes "great depth product line" consumes have many different types of selections of sneakers to choose from that nike has to offer. Nike sneakers is a shopping product that falls in the category of heterogeneous. Usually when a consumer goes shopping for heterogeneous products is hard for them to compare the products because the prices the qualitys and the features varies. Consumers are thinking about the best product and name brand for them. When it comes to sports sneakers Nike is the number name brand in which consumers know and choose from.

Chapter 18 Sales and Promotion and Personal Selling

        Nike has other ways to motivate consumers to purchase their products besides using advertising, public relations and personal selling. Nike trade sales promotions is target to retail stores like footlocker. For consumers nike offers coupons to keep them coming back. Nike offers coupons online, i am offered coupons atleast once a month by Nike is get 25 dollars off your purchase of 100 dollars or more. They also offer promo codes in which you can find on the internet.
      Nike has a few websites in which a person can purchase their products. Some websites are nikeid.com or niketown.com. In nikeid.com a person can customize their own sneakers the style and color that they want it. The company Nike always send a representative or someone to the retail stores where they sell they products to update them on the information or the sales representatives learn about the product before approaching a costumer by the internet.

Advertising and Public Relations

         There are many ways in which Nike advertise weather is commercials, ads, bilboards, the internet etc.Nike makes commercials and ads which has a famous person or athlete advertising their product. For example Michael Jordan, Tiger Woods , Lebron James etc. Nike advertising campaign slogan alone increased Nikes recognizition world wide. Nike slogan "Just Do It"is one of the most popular and known slogan world wide. Brand management is one of Nike's strenghts. Nike consumers are willin to pay more for the brand than any other qualities the footwear has to offer. Nike was able to expand its company with the "Just Do It" campaign. "It's share in the footwear business went from 18 percent to 43 percent.Nike spends millions of dollars in advertising a year. Nike institutional advertising does not focus on promoting their product but enchansing the companys image by "empowering the consumers" and building a positive relationship with the public.
            Nike has emplemented campaigns that combines public relations, marketing and advertising. In this link http://www.nytimes.com/2010/11/11/giving/11VIDEO.html there is a copy of the New York Times that was published in November of last year.Nike made a campaign stating the accomplishements of females athletes that publized benefits of sports for women and girls that was called the " If you Let me play campaign." To show its commitment Nike gave $425,000 for females to be able to get grants and sports equipment.(Howard) Nike has also helped the other foundation like Armstrong foundation, Live strong to fight cancer. Consumer helped these organization by buying the Nike Livestong appearels and footwear which was away for the company to advertise and help the organization.
           For Nike consumer if they been to the Nike stores sometimes they will ask you for your email or adress to send you coupons or exclusive offers. This is away Nike has consumers coming back to purchase their products.

Chapter 15 Retailing

Today i visited Nike town in Manhattan located on 6 East 57th street.When i walked in a representative named Michael asked if i needed help. I asked him what new sneakers did Nike released and he showed the the air force one Duck boot that were released yesterday on the 8th. I told him i was not interested in buying boots so he showed me the nike total air foamposite that came out last week and try to sell it to me by telling me that everyone is buying them. I asked him questions like where do the nike shoes get ship from and about their gross margin he did not know the answer for any of these questions. I just thanked him for his time and left It was a nice experience going to this nike store because i will usually go to footlocker were they sell different brands of shoes and a small variety to choose from.. Nike town has all nike shoes and different varieties and style to choose from. I look foward to visiting this store again.

Chapter 6 Consumer Decision Making

Nike offers many products in which consumers can chose from. On average every man, woman and child buys four pairs of shoes every year. The United States is the world largest importer in footwear. Nike sales 46% of footwear to consumers in the United States. Consumers decision weather to buy the shoes is the comfort, features of the shoe, cost, brand and durability. For most consumers Nike is  stylish, has good quality and is comfortable. Nike is a favorite brand because of its fashion status and colors. 93%of consumers that buy Nike are satisfy with the comfort of the shoes. 100% of Nike consumers are satisfied with the appearance of the footwear, 93% of consumers are satisfy with the durability of the footwear and 57% of Nike consumers are satisfied with the footwear prices. Nike has 98% of recognition world wide. Nike has many information sources that can help consumers search for the information they need or want. Consumers get their information  about Nike from the internet, sales people, friends, advertisements, magazines, relatives, consumer reports, co-workers, neighbors, mail brochures newspapers etc. This also help the company get the recognizition it needs.